NEWTON, Kan., (May 2, 2025) – Kansas hospitals, health systems and health care organizations were recently recognized for excellence in public relations and marketing efforts by the Kansas Association of Health Care Communicators through its Emerald Awards competition.

Emerald Awards are given annually to Kansas hospitals, health systems and health care organizations that excel in communications, special events, advertising, video, and other categories. Three marketing professionals from Oregon, Georgia, and Arizona, with extensive experience in health care marketing, evaluated this year’s entries for planning and research, implementation, cost-effectiveness and results.

The 2025 Emerald Awards were presented at the Kansas Association of Health Care Communicators Spring Conference on April 25 in Newton, Kan.

In addition to the 21 Emerald Awards and 22 Certificates of Merit presented this year, judges selected one entry as Best of Show. This year’s Best of Show winner was “Say Yes to Your Health,” by the NMC Health marketing team in Newton, Kan. This year-long campaign from NMC Health set out to educate the community about the importance of preventive care, specifically, annual wellness checks and immunizations, as key steps toward living longer, healthier lives. With creative, quarterly-themed messaging and a targeted focus on women as the primary health care decision-makers, the campaign aimed to increase awareness, drive engagement online and boost patient visits to family medical clinics.

Through a thoughtful blend of digital ads, social media and in-person outreach, NMC Health successfully reached and motivated working-age families to say yes to their health.

The judges complimented the campaign’s clear approach, creativity and results. “You were innovative in your approach from a planning perspective and rolled out unique and eye-catching graphics and visuals. This is the type of campaign that will get people talking, and you won’t soon forget these images,” one judge said.

NMC Health was also recognized for:

Advertising – Total Campaign
Emerald Award
“Say Yes to Your Health,” Marketing Team, NMC Health, Newton, Kan.
“Cardiac Rehab Resuscitation,” Marketing Team, NMC Health, Newton, Kan.

Communications – Total Campaign
Emerald Award
“You Choose: Medicare Education,” Marketing Team, NMC Health, Newton, Kan.

Wildcard
Emerald Award
“Beam There Done That,” Marketing and Development Team, NMC Health, Newton, Kan.

Communications – Other Publication
Certificate of Merit
“Joint Guidebook Remodel,” Marketing Team, NMC Health, Newton, Kan.